Developing Your Library’s Marketing Communications Plan (Orange Park) (NEFLIN)

Thursday, February 3, 9:00 am – 4:00 pm, NEFLIN in Orange Park
You will learn how to develop your:
  • Marketing communications plan
  • Brand
  • Positioning statement
  • Key message for target audiences
  • Strategy for delivering key messages
  • Measurements for success
The afternoon will consist of group discussion lead by the trainers regarding specific questions that you may have. Any materials that you’d like critiqued by the trainers will be reviewed during this discussion session, e.g. newsletters, bookmarks, websites, brochures, or your library’s Facebook page.
Trainer: Stephen J. Kaufman, Stephen J. Kaufman Public Relations

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