SWFLN Facebook for Your Library: Is it Right for You?

Facebook is one of the most popular social tools for libraries reaching out to their community and patrons. Is Facebook right for you? How are libraries using it effectively without driving themselves crazy? This session will cover many of the key elements of Facebook for marketing your library and provide guidelines for interacting online and managing your Facebook page, with lots of screen shots and examples.

Presenter:  Scott Brown is owner of Social Information Group, an independent information practice that focuses on the effective use of social networking tools for sharing and finding information. His book on finding information via social media tools, “Social Information: Gaining Competitive and Business Advantage Using Social Media Tools”, was published in 2012. He has over 20 years of experience in library and information organizations, in public, academic and corporate settings. He is also a professional coach, specifically working with information professionals.

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