Designing Digital Experiences for Library Websites
David Lee King
Agenda 9:30-10:00 Registration/Continental Breakfast
There is a revolution occurring on the Web. New technology tools and techniques are changing the way users think about and interact with the Websites they frequent. Businesses that recognize the radical shift in customer expectations know that “usability” isn’t enough any more; they are increasingly obsessed with building Websites and applications that deliver great user experiences.
This presentation explains the concepts behind designing experiences on the Web, emphasizing current best practices in three key areas:
1) Structure. This is about creating better experiences by improving a Website’s ease-of-use. Great customer experiences happen when customers can focus on their own goals, rather than on how to navigate a site.
2) Community. Memorable experiences are created via online participation and community–the essence of Web 2.0. Readers will learn how to start conversations with blogs and wikis, as well as how to use podcasting and videocasting to create a personal touch. Ideas to jump-start conversations are provided.
3) Customers. Here, readers will learn how to stage experiences online that are guaranteed to surprise and delight customers. Also included are practical tips on turning potentially negative experiences into memorable ones.
Register at PLAN’s website