When—and How—To Level Up Your Marketing

Lots of libraries realize their marketing isn’t exactly razor-sharp … but in a nonprofit world where budgets are tight, they’re not sure what to do about it. In this session, the team from Low Octave Brand Foundations will lay out a framework libraries can use to evaluate their existing marketing and then craft a strategy to push it forward—on any budget. We’ll also help you think through what to take on with an in-house team; when it makes sense to partner with an external agency; and how to approach an external project in a way that ensures success and makes financial sense.

Speaker: Low Octave Brand Foundations