Back to Basics: Creating a Marketing Plan

Have you been tasked with handling marketing for your library, but don’t know where to start? Work is always easier when you have a plan. Fortunately, creating a marketing and communications plan doesn’t have to be difficult. In this session we will discuss how to create a simple marketing and communications plan for your library with audiences, goals, key messages and strategies. Then we’ll talk about how you can use that framework to create plans for special projects, programs, events and other initiatives. The more you can plan ahead, the easier it will be to respond to requests when they come.

Speaker: Cordelia Anderson